
(StraightShooterNews.com) – In a stunning rebuke to the company’s recent “woke” direction, Starbucks CEO Brian Niccol announced plans to cut a whopping 30% of items from both food and beverage menus by the end of fiscal year 2025.
This decision aims to streamline operations, cut costs, and boost profits after four straight quarters of decline.
It also signals a return to basics for the coffee giant, which has faced criticism for straying from its core mission and alienating traditional customers with liberal marketing stunts.
Niccol revealed the strategy during a recent earnings call, acknowledging that Starbucks’ menu had become “overly complex,” leading to wait times and longer frustrated patrons.
The CEO aims to simplify the ordering process and speed up service, addressing common complaints from loyal customers who yearn for the efficient, quality experience Starbucks was once known for.
While specific items on the chopping block have not been fully disclosed, the company has already discontinued its controversial olive oil-infused drinks and iced energy beverages.
These trendy, gimmicky offerings failed to resonate with Starbucks’ core customer base, who prefer traditional coffee options over flashy, millennial-targeted concoctions.
The menu overhaul is part of a broader strategy to reverse Starbucks’ declining fortunes. U.S. sales at stores open for at least a year plummeted 6% in the quarter ending December 29, a clear sign that the company’s virtue-signaling and liberal pandering have backfired.
By refocusing on coffee and streamlining operations, Niccol hopes to win back disenchanted customers and boost the bottom line.
In addition to menu changes, Starbucks is making other moves to recapture its coffee house roots.
The company has rebranded as “Starbucks Coffee Company,” emphasizing its core product. Condiment bars are returning to stores, allowing customers to customize their drinks without the need for “woke” baristas to intervene.
The chain also brings back personal touches, such as writing customers’ names on cups – a practice that has fallen by the wayside in recent years.
Niccol has also criticized the company’s excessive discounting, which had become a means of luring in price-sensitive customers at the expense of profitability.
By reducing deals by 40%, Starbucks is refocusing on quality and value rather than chasing bargain hunters who do not align with the brand’s core demographic.
Although these changes are a step in the right direction, many conservatives remain skeptical of Starbucks’ commitment to abandoning its liberal agenda.
The company’s past support for leftist causes and embrace of “woke” culture has left a bitter taste in the mouths of many patriotic Americans.
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