General Mills cereal is under fire as Texas Attorney General Ken Paxton is taking aim at the cereal giant for allegedly misleading parents about the health benefits of popular children’s cereals.
See the report below.
The investigation centers on beloved breakfast cereals like Trix and Lucky Charms, which General Mills markets as “good sources” of vitamins and minerals despite containing artificial petroleum-based food dyes.
These colorful cereals, prominently displayed in grocery aisles nationwide and marketed directly to children, contain ingredients that have been linked to serious health issues.
These include hyperactivity disorders, endocrine dysfunction, autoimmune disease, cancer, and obesity in children.
What is particularly concerning to conservative watchdogs is that General Mills already knows these ingredients are problematic.
In 2015, the company removed artificial dyes from six cereals, only to quietly reintroduce them two years later.
Even more telling, the company sells dye-free versions of the same cereals in other countries where regulations are stricter, but continues to use potentially harmful ingredients in products sold to American families without any warning labels.
BREAKING: I'm taking action against General Mills as part of an investigation into the company for violations of Texas law.
Big food companies should be on high alert that they will be held accountable if they put toxic ingredients in our food and engage in false marketing. https://t.co/D0nZaam4IQ
— Attorney General Ken Paxton (@KenPaxtonTX) May 13, 2025
Paxton has issued a civil investigative demand (CID) to General Mills as part of his probe into potential violations of Texas consumer protection laws.
The research comes as the FDA, under Health and Human Services Secretary Robert F. Kennedy Jr., plans to phase out petroleum-based food dyes by the end of next year.
This represents a significant shift from previous administrations that allowed these questionable ingredients to remain in the food supply despite mounting evidence of health concerns.
“Under my watch, big food companies should be on high alert that they will be held accountable if they put toxic ingredients in our food and engage in false marketing,” AG Paxton stated.
He is also investigating Kellogg’s for similar potential violations, sending a clear message that corporate deception regarding children’s health will not be tolerated.
While the past administration dragged its feet on food safety issues for years, Trump’s team is taking concrete action through allies like Paxton to protect American families from deceptive corporate practices that put profits above children’s health.
The timing of this investigation aligns perfectly with the broader agenda of the Trump administration and RFK Jr., who has announced plans to ban certain synthetic dyes and food additives by the end of 2026.
General Mills has remained silent on the matter, failing to respond to multiple requests for comment from news outlets.
This silence speaks volumes about the company’s inability to defend its deceptive marketing practices.
Ultimately, the investigation highlights how corporations have been allowed to mislead American families for too long, marketing products as “healthy” while including ingredients that many other nations have already restricted or banned altogether.
