In a bombshell investigation into toothpaste fluoride, Texas Attorney General Ken Paxton is tackling what he describes as deceptive and potentially dangerous practices by major toothpaste brands.
See the tweet below!
Paxton’s investigation into fluoride safety aims to protect children from advertising that may encourage excessive exposure.
The battle lines are drawn over the true benefits of fluoride versus its reported risks.
The investigation by Ken Paxton focuses on Colgate-Palmolive and Procter & Gamble for allegedly misleading marketing of children’s fluoride toothpaste.
These companies face accusations of encouraging excessive fluoride use in children, potentially endangering their health.
Civil Investigative Demands (CIDs) have now been dispatched to these industry giants to probe deeper into the claims.
Paxton asserts that these marketing practices mislead families about appropriate toothpaste usage, conflicting with CDC and ADA guidelines that recommend small amounts.
Although fluoride is known to prevent dental cavities, recent studies indicate a potential link between high exposure and lower IQ in children, questioning its safety.
While Paxton’s office warns of fluoride overuse, companies like Colgate-Palmolive defend their products as safe under proper use.
Supporters like Tom DiPazza emphasize that their products meet FDA requirements, offering significant oral health benefits when used correctly.
“Our children’s toothpastes that contain fluoride provide important oral health benefits, are safe to use as directed, and provide directions for proper use consistent with US Food and Drug Administration requirements,” declared Tom DiPazza, Colgate-Palmolive’s vice president of corporate relations, cited by USA Today.
However, some health authorities insist on reviewing total fluoride exposure and urge parents to consult dentists before choosing fluoride toothpaste for their kids.
This cautious approach aligns with Paxton’s determination to uncover any deceptive marketing threatening Texas families.
The current investigation is part of a larger debate about fluoride’s presence in consumer products and public utilities.
Recent legislative efforts in states like Utah and potentially Florida to ban fluoride water fluoridation parallel this scrutiny.
The American Dental Association remains a staunch advocate, backing fluoride’s cavity-fighting reputation, yet the opposition grows.
Attorney General Ken Paxton Launches Investigations into Companies for Illegally Marketing Toothpaste Products Containing Fluoride to Kids:https://t.co/dEESwBWArx
— Texas Attorney General (@TXAG) May 1, 2025
Fluoride’s purported benefits are under fire, prompting renewed attention from both lawmakers and parents.
Should Paxton’s investigation reveal substantial evidence of misconduct, it might pave the way for more stringent regulations on such consumer products.
“I will use every tool available to protect our kids from dangerous levels of fluoride exposure and deceptive advertising,” notes Paxton.
